WBA Managing Director, Mark Miles said, “We are delighted to be in partnership with Macron, who have shown us incredible due care and attention since we began working with them 12 months ago.”

“During this period, they have created bespoke kits we’re confident our players and supporters will enjoy wearing.

“Macron are an ever-evolving, innovative sports brand who we look forward to working with over the coming years.”

Macron CEO, Gianluca Pavanello said: “The relationship between Macron and English football is a very special one and we are thrilled to be able to count among our partners a club that represents the history of the sport like West Bromwich Albion.

“146 years of history are an impressive ‘archive’ of emotions worthy of being told and our strength and ability is precisely that of making these emotions wearable and transmit to those on the pitch and those in the stands the identity and sense of belonging to the club, combining style and design with the quality and technicality of innovative, high-performance and sustainable fabrics.”